Gates does good

I have to confess I thought the idea of using Seinfeld for Microsoft ads seemed a little less than exciting. I felt Seinfeld represented the wrong generation. Now that I've watched the ads I'm a convert. They are great entertainment and remarkably brave. They don't sell a product or promote an area of technology. They entertain and get you to connect with the brand. If you haven't seen the ads go to: http://www.youtube.com/watch?v=gBWPf1BWtkw

What is also clear from these ads is that were produced not for TV but for the Internet. The one I linked to above is perfect for YouTube. This is a great example of a brand taking advantage of a medium to do something different.

Gates may have another career ahead of him

If you haven't yet seen the Bill Gates video from CES you should. click here. It's interesting to watch as he's clearly a little embarrassed when he introduces it and yet on the video he is quite a good actor - the gym scene is perhaps my favorite. Oscar winning potential? I don't think so but he could play the odd cameo role. Acting aside this has to be good PR for Microsoft as definitely shows their sense of humor.