Wednesday, April 15, 2009

PR Week doesn't make the industry better


The poll I ran on this blog, while hardly scientific and hardly shocking shows that most of you don't think PR Week makes the industry better (38% said it makes it better versus 61% who said it doesn't - I have no idea what the other 1% think). At a time when the industry needs help this is rather disturbing. PR Week does have some rivals in terms of trade press but it is the most visible and the best funded. The publication will be changing soon as a new editor comes in. One assumes that Julia Hood, who oversees the publication will use the change in editor to also change its direction. I for one would love to see the publication focus more on giving the industry an insight into trends in PR and what products and services clients are demanding and for it to worry less about telling us who won what account. While the latter is interesting it does little to advance the state of PR. Now some of this would require the publication to invest in proper research and give reporters time to write truly insightful features on say the impact of social media in a downturn for consumer companies.

I appreciate that what I'd like to read about in PR Week may not suit all the readers but I think the publication should start by asking itself some pretty basic questions such as: what role should PR play in business in the next five years and how different is that from the role it plays today? From answers to this and other questions it could then look at what needs to be done to help the industry get there. This needn't result in the publication simply being a cheerleader. It can still be critical and indeed it should be critical where the industry doesn't evolve as it should. What is clear though is that the publication needs to develop a clear voice on certain key issues, issues that are central to the future of the industry. Being a spectator may be fun but it does little to really help. At the end of the day PR Week is a part of the industry and holds a position that should enable it to help lead the industry forward. I'd love to see it take up that position because if it does it will benefit the whole industry and may even make itself a bit more money along the way.

23 comments:

Anonymous said...

fitness model program -
fit yummy yummy -
flattenyourabs -
forex enterprise -
governmentregistry -
government registry -
home job stop -
homemadeenergy -
home made energy -
how do i get him back -
hyper vre -
keyword spy pro -
kingdom of pets -
mafia war secrets -
malware bot -
master cleanse secrets -
maternityacupressure -
maternity acupressure -
maximum paid surveys -
meet your sweet -
mobile tv pro -
musclegainingsecrets -
muscle gaining secrets -
my dish biz -
one minute cure -
paid surveys online -
panic away -
pc tv 4 me -
pdf creator -
perfect optimizer -
pick the gender of your baby -
plr wholesaler -
private niche empire -
project quick cash -

Anonymous said...

public records pro -
pull your ex back -
quick article pro -
quit smoking today -
reality creation secrets -
reg clean -
regi cleanse -
registry easy -
registry fix -
registry winner -
reg sweep -
reg tool -
reverse mobile -
reverse phone detective -
richard mackenzie direct -
rich garbage man -
rocket chinese -
rocket french -
seize cars -
shop until you drop -
six figure yearly 2009 -
sleep tracks -
spyware nuker -
spyware stop -
sunshine 4u -
the bad breath report -
the cash1234 system -
thedietsolutionprogram -
the diet solution program -
the free car -
the lazy marketer -
tonsil stones remedies -
truth about abs -
truth about diets -

Anonymous said...

turbulence training -
vincedelmontefitness -
vince del monte fitness -
violin master pro -
warp speed fat loss -
wedding speech 4u -
xp repair pro -
yeast infection no more -
2ip hosting -
10 minute forex wealth builder -
30 minute back links -
500 love making tips -
acid alkaline diet -
advanced defrag -
affiliate jackpot -
anti spyware -
art of approaching -
battery reconditioning -
blogging to the bank -
burnthefat -
burn the fat -
carb rotation diet -
carp evolution -
cb bonus domination -
combat the fat -
content website builder -
conversationalhypnosis -
conversational hypnosis -
cure angular cheilitis -
cure morning sickness -
dirty talking guide -
driver robot -
earth4energy -
earth 4 energy -

Anonymous said...

easy launcher -
easy system cleaner -
eatstopeat -
eat stop eat -
error smart -
evidence eraser -
evidence smart -
fatburningfurnace -
fat loss 4 idiots -
fitness model program -
fit yummy yummy -
flattenyourabs -
flatten your abs -
forex trading machine -
forex trading made ez -
get your exgirlfriend back -
google snatch -
governmentregistry -
government registry -
grow taller 4 idiots -
guy gets girl -
hcg recipes -
homemadeenergy -
home made energy -
how to break 80 -
hyper vre -
instant domain cash -
i software tv -
jamo rama acoustic -
linden method -
lose the back pain -
magni work -
maternityacupressure -
maternity acupressure -

Anonymous said...

musclegainingsecrets -
muscle gaining secrets -
negative calorie diet -
one minute cure -
one week marketing -
only 4 gamers -
paid surveys online -
panic away -
pc on point -
pc tv 4 me -
perfect optimizer -
phone number scan -
pick the gender of your bady -
power 4 home -
profit lance -
public records pro -
quantum mind power -
quit smoking today -
recipe secrets -
reg clean -
regi cleanse -
registry easy -
registry winner -
reg sweep -
reverse mobile -
reverse phone detective -
revolutioniz -
richard markenzie direct -
sale hoo -
simple php -
smtp 2 go -
spyware nuker -
surveys 4 checks -
tax liens made easy -

Anonymous said...

the bad breath report -
thedietsolutionprogram -
the diet solution program -
the handcrafters companion -
the retired millionaire -
the super mind evolution system -
truth about abs -
truth about diets -
turbulence training -
ultimate content creator -
video piggy -
vincedelmontefitness -
vince del monte fitness -
viral tweets -
warp speed fat loss -
webstigate -
win clear -
win spy -
worlds best compost -
xp repair pro -
yeast infection no more -
your approved -
500 love making tips -
acid alkaline diet -
advanced defrag -
amazing resume creator -
anti spyware -
art of approaching -
av advance -
banish tonsil stones -
bookmarking demon -
burnthefat -
burn the fat -

Anonymous said...

carb rotation diet -
catch spouse cheating -
cb affiliate blueprints -
combat the fat -
conversationalhypnosis -
conversational hypnosis -
cure angular cheilitis -
directory of ezines -
dirty talking guide -
dish tv for pc -
dog training online -
domain sales machine -
driver robot -
earth4energy -
earth 4 energy -
easy tech videos -
eatstopeat -
eat stop eat -
error killer -
error smart -
evidence eraser -
evidence smart -
fatburningfurnace -
fat burning furnace -
fatloss4idiots -
fat loss 4 idiots -
fitnessmodelprogram -
fitness model program -
fit yummy yummy -
flattenyourabs -
flatten your abs -
flat to fab -
forex derivative -
gas 4 free -

Anonymous said...

get better grades -
golf swing guru -
governmentregistry -
government registry -
heartburn no more -
homemadeenergy -
home made energy -
hyper vre -
i software tv -
legit online jobs -
linden method -
london forex rush -
master word smith -
maternityacupressure -
maternity acupressure -
max pro system -
meet your sweet -
membership gold rush -
minute sites -
musclegainingsecrets -
muscle gaining secrets -
negative calorie diet -
one minute cure -
one week marketing -
pc on point -
pc tv 4 me -
perfect optimizer -
php link cloaker -
pick the gender of your baby -
profit lance -
public records pro -
quit smoking today -
recipe secrets -
reg clean -

Anonymous said...

regi cleanse -
registry easy -
registry winner -
reg sweep -
reverse mobile -
reverse phone detective -
richard mackenzie direct -
rocket piano -
rocket spanish -
satellite tv to pc -
smtp 2 go -
spam bully -
spyware nuker -
the bad breath report -
thedietsolutionprogram -
the diet solution program -
the stop snoring exercise program -
the super mind evolution system -
trading stock indices -
truth about abs -
turbulencetraining -
turbulence training -
twitter annihilation -
twitter rockstar -
twitter traffic machine -
ultimate content creator -
ultimate font download -
ultimate wow guide -
video piggy -
vincedelmontefitness -
vince del monte fitness -
warp speed fat loss -
web investigator -

Anonymous said...

win clear -
win spy -
yeast infection no more -




3d covers -
500 scrapbooking sketches -
acid alkaline diet -
acne free in 3 days -
advanced pc tweaker -
apple patch diet -
art of approaching -
auction inspector -
av advance -
build a nice store -
burnthefat -
burn the fat -
carb rotation diet -
catch spouse cheating -
chikara reiki do -
combat the fat -
conversationalhypnosis -
conversational hypnosis -
copy that game -
cure gout now -
dl guard -
dog training online -
driver checker -
driver robot -
drop shipping wholesalers -
earth4energy -
earth 4 energy -

Anonymous said...

easy backup wizard -
eatstopeat -
eat stop eat -
error fix -
error killer -
error smart -
evidence eraser -
evidence nuker -
ex girlfriend guru -
fatburningfurnace -
fat burning furnace -
fatloss4idiots -
fat loss 4 idiots -
final uninstaller -
fitnessmodelprogram -
fitness model program -
fit yummy yummy -
flattenyourabs -
flatten your abs -
flat to fab -
forex grid bot -
get google ads free -
get paid to draw -
get this off my chest now -
governmentregistry -
government registry -
heartburn no more -
homemadeenergy -
home made energy -
honest riches -
learn photoshop now -
linden method -
malware removal bot -
marketing on the fringe -

Anonymous said...

maternityacupressure -
maternity acupressure -
meet your sweet -
musclegainingsecrets -
muscle gaining secrets -
my online income system -
negative calorie diet -
no adware -
one minute cure -
one week marketing -
online pickup secrets -
partenon -
pc on point -
perfect optimizer -
perfect uninstaller -
pick the gender of your baby -
power cash secret -
profit lance -
publicrecordspro -
public records pro -
push button marketer -
quit smoking today -
registry easy -
registry easy download -
registry fix -
registry winner download -
reverse mobile -
reverse phone detective -
richard mackenzie direct -
rocket spanish -
rss power plus -
sem business blueprint -
silent sales machine -
spam bully -

Anonymous said...

sports betting champ -
spyware cease -
spyware nuker -
spyware remover -
starting a day care center -
the bad breath report -
the cb code -
thedietsolutionprogram -
the diet solution program -
the super mind evolution system -
traffic travis -
truth about abs -
turbulencetraining -
turbulence training -
twitter affiliate cash -
twitter decoded -
video piggy -
video web wizard -
vincedelmontefitness -
vince del monte fitness -
warp speed fat loss -
wedding speech 4u -
windo fix -
your bill killer -
you will get paid -
zygor guides -
20 day persuasion -
advanced pc tweaker -
adware bot -
affiliate naire -
apple patch diet -
article submitter -
art of approaching -

Anonymous said...

sports betting champ -
spyware cease -
spyware nuker -
spyware remover -
starting a day care center -
the bad breath report -
the cb code -
thedietsolutionprogram -
the diet solution program -
the super mind evolution system -
traffic travis -
truth about abs -
turbulencetraining -
turbulence training -
twitter affiliate cash -
twitter decoded -
video piggy -
video web wizard -
vincedelmontefitness -
vince del monte fitness -
warp speed fat loss -
wedding speech 4u -
windo fix -
your bill killer -
you will get paid -
zygor guides -
20 day persuasion -
advanced pc tweaker -
adware bot -
affiliate naire -
apple patch diet -
article submitter -
art of approaching -

sanbo said...

It's good to see this information in r resource, thanx now i have the link which i was looking for my research.I love this post. Thank you for writing it and sharing your life with all of us!TOP GRADE TRANSMITTERPOWER SUPPLY50W FM TRANSMITTER

sanbo said...

I enjoy reading the report, too. It′s easy to understand that a journey like this is the biggest event in ones life.I love this post. Thank you for writing it and sharing your life with all of us! This is a good article and offer some helpful information for me,thank you!SWITCH POWERGainclone AMPhttp://www.fmheroes.org/headphone-amp_18_1.htm

sanbo said...

Do Your Iphone accessories are complete ? This is a good website. You can find some iphone accessor that you need .iphone Bluetooth Car Kitiphone Cableiphone Caseiphone Chargeriphone Combo Packiphone Cradle

sanbo said...

Before buying at a Babolat tennis rackets, make sure you are purchasing the cheap thing. you can buy a tennis racket as in some shop but much more cheaper. Always check at a genuine tennis store locator for Babolat tennis rackets
wilson racquets tennis
prince tennis racquets
Head tennis racquets

sanbo said...

Do Your Iphone accessories are complete ? This is a good website. You can find some iphone accessor that you need .iphone Bluetooth Car Kitiphone Cableiphone Caseiphone Chargeriphone Combo Packiphone Cradle

sanbo said...

A successful man have their own a watch.InWatchesonhandyou can find a watch that you want.regard:Adidas Watch
Breitling Watch
Armani Watch
Calvin Klein Watch
Cartier Watch
Casio Watch
Citizen Watch
Citizen Watch
DKNY Watch
Diesel Watch
Fossil Watch
Gucci Watch
Ice Watch
Movado Watch
Omega Watch
Puma Watch
Rado Watch
Seiko Watch
Swatch Watch
Swiss Army Watch
Timex Watch
Tissot Watch
Toy Watch

research paper writing service said...

Thanks for the great info. I’ll be implementing much of this soon!

researchpaperwriter.net said...

well done!

valwriting.net said...

thanks for sharing your wisdom with this newbie it is much appreciated!