Wednesday, April 02, 2008
For those seeking some light relief from the economy, here's a thought: The 20th Century was the era of innovation. we invented things like we've never done before. Machines of all manner were dremed up, we put men on the moon and we created cures for killer diseases. We also coined names for most of the decades that fitted in this period. We started with the roaring 20's and raced through every succeeding decade to the 90s. Indeed when someone says the 70s today we know they mean the 1970s. These descriptors have been huge for people marketing products. Indeed entire industries have evolved around these decades. This leaves us with a challenge as we start to roll through the 21st century. It simply doesn't work to say the twenty tens, or the twenty seventies for that matter. Any suggestions on this are welcome. Perhaps the naming of the decades and the celebration of them from a marketing perspective will forever be a 20th Century matter. Perhaps someone will coin a new way of branding the decades - The M20s? I know, it's not very good is it?