Tuesday, April 29, 2008

Missed Opportunity for the BBC

The BBC recently overhauled its website. The sites looks a great deal better and has maintained its interactive nature with visitors able to send in comments on many of the stories. However, I can't help feeling it is an opportunity missed to do something really bold and unusual. For example I'd love it if they'd taken a leaf out of YouTube's book and made it so that when you clicked on a news item, it then automatically made additional suggestions. I'd also appreciate it becoming a truly customizable site. Right now you can customise the home page to some degree, but compared to sites like my.yahoo.com it is... weak. I'd also like to see them accept ratings from users on their content AND to admit to how many people are reading each story in same way as YouTube tracks the number of people that have viewed a clip. In other words I'm saying that I feel the BBC could have used the best features of a number of sites to upgrade its site. I would also LOVED to have seem them embrace blog or even rival content more. For example, they could have created links to host of additional sites for news and perspective. Of course that would have created a lot of work for them BUT it may have resulted in the BBC becoming a wonderful homepage. And let's face it, even in a world where we all use the Internet in a far more sophisticate way than we did even a year ago, we all still love our homepage.

13 comments:

Brian D said...

Interesting post, Tim. Not sure about opening up to content from other news sources as (for me anyway) BBC's brand promise is to deliver news in a considered manner. Wouldn't it be a mistake for them to start linking to some of the tabloid like coverage from the likes of CNN?

Cheers,
Brian Desmond

Tim Dyson, CEO of Next Fifteen said...

I agree on the brand promise side and that's where the policing gets hard. But I really do wish they would have taken this chance to make the site more interactive AND one that learns from the way you use it.

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