Monday, August 28, 2006

Online news consumption is all about sports...

I hadn't looked at this in a while but Akamai has been tracking how many people access online news for some time now. It paints an interesting picture of online news consumption. For example the vast majority of the news hits are US driven. So much so that other regions don't really impact the end results. Sadly the vast majority of news this nation consumes seems to be sports related. Indeed out of the top ten news days they've recorded seven were sports related (the world cup being a huge factor it seems). The other three? Two were related to terrorism and the other to Katrina.

If you look a little closer you'll see that of the roughly 3m news hits today, 2.6m were in the US, 300K were in Europe and the remaining 100K were spread around the rest of the world. That seems amazing to me and perhaps explains why concerns about the death of print media don't seem to be taken as seriously outside the US. At first glance I wondered if the consumption outside the US were abnormally low today but the Akamai system actually shows whether this a high, normal or low news day and while it is a moderately high day in the US it is at worst normal in all the other regions.

I guess the end could really be in sight for print media at this rate. As long, that is, as they make sure they offer good sports news!



Dan Greenfield said...

interesting posting. Guess we will have to turn news into a spectator event complete with a fantasy league for people who want news their way.

Of course, the media for years has tried to turn politics into a sporting event, focusing on polls and process and less on policy and programs.

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