Wednesday, August 30, 2006

Best UK PR Consultancy to Work For?

The Holmes Report in the UK has just published its 'Best consultancy to work for' list. I have to congratulate Rainier PR for winning for the second year running. However, it does raise an interesting question: does this list actually mean anything? I ask this not be rude to the winners or to Paul Holmes but because none of the top twenty are the top agencies in the UK. Now if this list was a predictor of which agencies would become the top agencies then again I can see its value but it doesn't seem to play that role either. Of course it could be that it shows that if you want to work for a good employer or if you are a client that wants to hire an agency that treats its staff well then this list will act as a good guide. However, again this either shows that not many clients care about how staff are treated (or these agencies would be growing like crazy) OR that staff don't care how they are treated (or these agencies would have a waiting list for jobs). The one common link in the list would seem to be that the agencies listed are all small or medium sized firms. Either this means these types of firms are better places to work (seems logical) or the bigger firms just didn't engage. Of course it could be that these winning agencies are good at getting staff to say what great employers they are. Given two of my agencies (August.One and Bite which are both wonderful places to work!!) are in the top 20 I hope you see that I raise these questions out of genuine interest and not because 'we didn't win.'


Steve Earl said...

Well I was certainly truthful about my feelings on the nuances of working at Rainier PR - and I feel the pain more than most as I run the place!

So if I marked us down in a few areas and therefore hampered our chances, just how bad were all the other agencies?

I'll guess I'll ask that healthy queue of potential recruits who keep sending in their CVs.

Tim Dyson, CEO of Next Fifteen said...

My point wasnh't that you run a bad business - clearly you are doing something right. My point is that it would seem running a good PR business (from an employee basis) doesn't always get the recognition it should - otherwise all our businesses would be bigger than the ones owned by the bigger Groups.

Steve Earl said...

You're right on it not getting the recognition. The way I see it agencies are split on whether to tell clients they aim to treat staff well or not. I have clients who are most pleased when we 'big up' our staff happiness credentials, yet equally some clients we pitch to just seem to want a sweatshop. That said, I'm not saying big agencies are sweatshops - not all anyway!

....the world's leading.... said...

Maybe it tells us that nice guys don't come first?

But Tim...dear Tim...August One a 'wonderful place to work'? Is that something reflected in its meteoric growth since its formation?

I dunno, it might be a wonderful working environment...but that's a secret shared by a steadily shrinking number of people.

Lots of space in the office, I guess.

Anonymous said...

Isn't it more which agencies get their staff to fill out the survey?

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