Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Tuesday, July 17, 2007
Boeing, Boeing Gone
Boeing recently launched the 787 a totally new type of commercial airliner. It seems to be a huge success with 677 orders already on the books. Despite this rather long waiting list they today placed a full page color ad in the Wall Street Journal on the back of the first section. This seems an odd move to me. Looking at the ad I can't help but feel that the real reason they ran it was that in all the press coverage they got about the launch of the plane, few, if any, mentioned that it was launched on 7/8/07 (get it?). Indeed the whole purpose of the ad seems to be to point out that they launched the plane on that date, which is now 10 days ago. I guess with 677 orders they can afford to waste moeny on ads that simply point out an aspect of their marketing program that is now out of date...
Tuesday, June 26, 2007
Beijing Bans Billboards
Jason Leow of the WSJ wrote yesterday about the removal of 90+ billboards on China's Golden Avenue in a bid by the city sanitize the city's image. He reports that the crackdown appeared to start on the advertising of luxury homes. Now, he went on, as a part of a massive urban reorganization exercise the advertising ban has been extended across much of Beijing.
This is reminiscent of a similar move in New Delhi a few years ago where thousands of illegal billboards were removed so you could actually see the city. At the time there wasn't actually that much to see but a lot has changed since and presumably the city planners in Beijing expect their city to continue to evolve and would prefer that billboard proliferation not be a part of the outlook.
This of course poses a huge headache for brands that relied on these billboards to get their messages across, however unsubtly. So as the city tries to prevent itself from being one giant Times Square or Piccadilly Circus it will be interesting to see where those ad dollars go that would have promoted all those luxury cars and condos. I suspect the ad agencies will have some ideas on how to spend the money but maybe some PR execs should be putting their thinking caps on too.
This is reminiscent of a similar move in New Delhi a few years ago where thousands of illegal billboards were removed so you could actually see the city. At the time there wasn't actually that much to see but a lot has changed since and presumably the city planners in Beijing expect their city to continue to evolve and would prefer that billboard proliferation not be a part of the outlook.
This of course poses a huge headache for brands that relied on these billboards to get their messages across, however unsubtly. So as the city tries to prevent itself from being one giant Times Square or Piccadilly Circus it will be interesting to see where those ad dollars go that would have promoted all those luxury cars and condos. I suspect the ad agencies will have some ideas on how to spend the money but maybe some PR execs should be putting their thinking caps on too.
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