Wednesday, May 06, 2009

Will PR Week be better online?

Yesterday PR Week (US) did a short interview with me for their upcoming feature on digital. They'd already done a longer phone interview. This interview was done to camera (a digital video camera). I have to applaud them for immediately embracing the new format for the publication. That said, it got me thinking about whether the new format will make the publication better or worse. It certainly has the opportunity to make the publication better. A richer set of content and more community building tools could make the publication a lot better. But what will really make the publication better is the content. By that I mean the conversations they start and pursue; and the insight and perspective they share from their unique position. If they get this right the community will engage and the publication will grow in stature. I'm sure we all have views on what that content may be and I hope we all take time to share our ideas with PR Week. We will all benefit from a strong trade publication but if we leave it to Haymarket, the publication has a far tougher task than if we all make the effort to share our feedback and offer suggestions on ways to make the publication better. Julia Hood has a lot on her plate right now as she guides the publication through this transition AND searches for a new editor. The more constructive we can be in our help, the easier her task and the better the industry will be.

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