Tuesday, October 07, 2008

Should anyone be launching anything this week?

Given the media is fully engaged either by the financial market meltdown or the US election (in this country at least), it could be argued that anyone planning to launch a new product or make any other significant news announcement right now, should look at waiting until things get a little calmer. Of course that's hard to do when you have sales teams wanting the new product to sell and or a channel doing the same. My thesis is that right now is a time when people are struggling to even pick up a newspaper or magazine given all the negative articles inside. Indeed I'd hazard a guess that at times like this circulations may well stay high but readership beyond the lead stories will be dropping like a stone. Of course this does make it a good time for companies to shovel out any bad news they have. For one it will get largely lost amongst all the other noise. It will also be measured against some of the unbelievably bad news that the banks are dishing out on a daily basis, which by default makes it not so bad. We live in interesting times.

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