Wednesday, December 05, 2007

You Tube Score Update

A few months ago I used YouTube as a measurment tool to see how major brands scored. I ran this simple test again today. The results show that most brands are increasing their presence on YouTube at quite a significant rate. Here's the scorecard:

Brand Number of clips then ....Number Now
Disney 224,000 ....275,000
Google 97,000 ....169,000 <-- big jump
Yahoo! 81,100 ....123,000 <-- big jump
Apple 74,200 ....123,000 <-- big jump
Microsoft 44,700 ....69,500
Coca Cola 34,400 ....42,600
Toyota 33,400 ....42000
Nokia 27,700 ....30,900
McDonalds 22,000 ....29,900
GE 15,000 ....26,100 <-- big % jump
WalMart 10,600 ....16,700 <-- big % jump
Starbucks 7,200 ....8,530<--relatively small rise
Intel 6,280 ....10,200 <-- overtook Starbucks