This week we introduced the first annual report that is also a blog. I'll be honest when we had the idea a few months ago I was rather surprised nobody had done it before and felt sure that by the time we launched someone would have done it. Well, unless our Google searches are wrong, they didn't and we were the first. I don't think our blog is the greatest blog on the planet but I do think it will be the start of something. I'm pretty sure that in a year or so thousands of companies will be opening up their annual reports in this way. It makes a lot of sense when you think about it. Today lots of investors go to chat rooms and so on to get their insight. This approach allows them to have a direct access and it allows the company to take part in the debate. Now of course in many parts of the world there are still limits on what a CEO or CFO that is blogging can say but the success of may executive blogs such the one by Sun CEO, Jonathan Schwartz make it clear that people like the idea of an open door policy to communication.
As for my headline to this piece the question is what you call an annual report that is also a blog. The two listed, flog (financial blog) and slog (shareholder blog) are the most common suggestions to date.
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9 comments:
You know what Tim? I like it, I really do. Truly original.
glad to hear it - whoever you are
It is the way to go. In case you hadn't seen, Jonathan Schwartz started a public discussion on direct investor relations over the internet roughly a year ago. Here is a nice summary of the discussion:
http://www.tbray.org/ongoing/When/200x/2007/02/20/Fair-Disclosure
This summer, Sun made first a first step by releasing corporate news over their website shortly before sending it "over the wire".
http://www.ft.com/cms/s/0/8015b2de-3af2-11dc-8f9e-0000779fd2ac.html
siliconvalleypr.blogspot.com; You saved my day again.
Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now. Keep it up!
And according to this article, I totally agree with your opinion, but only this time! :)
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