Excuse the pun but I recently came across a paper co-written by some IBM and Google researchers on the connection between blogging and the sales of products. The paper was written back in 2005 so is not new but it is one of only a few papers I've ever seen that have tried to draw a clear link between the impact of blogs on the sales of companies. The good news for bloggers is that there appears to be a connection. At least there was when it was written. While rather academic it is worth a read.
http://labs.rightnow.com/colloquium/papers/prediction_from_chatter.pdf
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This is a great post because blogs truly do have the potential to significantly impact the products and reputation of companies. If a blogger slanders a flaw in a product and the company neglects to acknowledge this, it can be detrimental to the company’s welfare. I am a corporate communications and public affairs major at SMU studying public relations, and today we learned about this topic. I would love for you to check out my blog at bhering.blogspot.com
Sorry for the typo-my blog is actually www.behering.blogspot.com
It is very interesting for me to read the post. Thanks for it. I like such themes and anything connected to this matter. I definitely want to read more soon.
It was certainly interesting for me to read that blog. Thanks for it. I like such topics and everything that is connected to this matter. I would like to read a bit more soon.
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