Wednesday, January 31, 2007

what a difference this time around for Microsoft

In 1995 I remember being in a cab in New York and all the driver wanted to talk about was Windows 95. That same year I remember two mothers with their babies in a Starbucks discussing the merits of Windows versus the Mac OS. 1995 was a truly remarkable time in technology and a time when Microsoft truly broke through as a household name. It is interesting that twelve years on and with a huge marketing budget the launch of Vista has not quite captured the same level of attention even though there are billions of people who may be affected by it, compared with the mere hundred million or so back in '95. I know a lot of people will say this shows how Windows is no longer the driver of the tech industry. On that front I'd argue that Windows is still very much at the heart of IT. It's just not that new. Indeed Windows is technically nearly 22 years old now. It seems hard to imagine that some University graduates were born after Windows was first launched. If you think about Windows in this way you realize that the comms challenge with Windows is quite unique in technology terms. Indeed the challenge could be likened to that of an aging rock star that is trying to attract a new generation of admirers. It's a tough trick to pull off but some manage it and I for one wouldn't bet against Microsoft even if Vista hasn't got off to the high profile bang it did when it scored its big hit in '95.

23 comments:

Andrew Smith said...

OK Tim, now you've raised it, which ageing rock star would you compare Vista to? ;-)

Courtney said...

Tim -

I think something else is happening - most people are now aware that when you upgrade operating system software, it usually means pain and suffering in the form of $$$. One finds that they have to upgrade other things as well and this all comes at a price. Many people just don't want to play that game anymore. This time it will take awhile for people to want to change.

Tim Brook said...

If you watch the BBC Money Programme about the launch - http://news.bbc.co.uk/1/hi/business/6343943.stm (you can watch the whole programme from the site - although might be UK only?) you might be able to work out why there is so little "wow".
From a PR point of view this show is an amazing PR result - 30mins of nothing but nice things about Vista. Although you have to wonder what sort of deal M$FT gave the BBC to get this coverage!
My personal favourites from the programme are:
1 - The guy from Microsoft telling you how to spell "Wow"
2 - The marketing lady admitting that what with all the internal brainstorming M$FT did around marketing vista - it took an agency to come up with a COMPETITION to launch it
3 - The PR guy, when asked for his top 3 activities in the build up to the launch saying "the PR plan is coming together"

Priceless - for Microsoft anyway!

products said...

China Wholesale has been described as the world’s factory. This phenomenom is typified by the rise ofbusiness. Incredible range of products available with China Wholesalers “Low Price and High Quality” not only reaches directly to their target clients worldwide but also ensures that wholesale from china from China means margins you cannot find elsewhere and buy products wholesaleChina Wholesale will skyroket your profits.wedding dressescheap naruto cosplayanime cosplaycheap Gemstone Jewelry

Miller said...

China Wholesale has been described as the world’s factory. This phenomenom is typified by the rise ofbusiness. Incredible range of products available with China Wholesalers “Low Price and High Quality” not only reaches directly to their target clients worldwide but also ensures that wholesale from china from China means margins you cannot find elsewhere and buy products wholesale China Wholesale will skyroket your profits. wedding dresses cheap naruto cosplay anime cosplay cheap Gemstone Jewelry

Anonymous said...

Emu Boots sale as much as 50%, and in the event you pay for two couples of uk
ugg boot, many surplus treats is going to be offered. When
it comes to essentially the most styling infant, dress your son or daughter in uggs.
The unique qualities from the sheepskin mean which they will keep your feet
warm in even coldest of weather, but if you put them
on in summer they will not overheat your foot.


Feel free to surf to my web-site ... prada 財布

Anonymous said...

Due to several styles and colors of UGG boots and UGG shoes, you can match your
mood along with your clothes. When it comes to
essentially the most styling infant, dress your son or daughter in uggs.
The unique qualities of the sheepskin mean that they can will maintain feet warm in perhaps the coldest of weather,
but that if you put them on in summer they is not
going to overheat your foot.

My page - プラダ バッグ

Anonymous said...

If you disregarded the Ugg guidelines and wore your boots in water, or else you dropped liquid on your boot, you
could have stains along your boots. When it comes to one of
the most styling infant, dress your son or daughter in uggs.
What many are finding are imitation, fake UGG Boots.


Here is my web site :: www.kochinyuukahandbags.com

Anonymous said...

UGG Australia has produced some unique and fun types
in boots for women - Classic Stripe UGG Boots actually are a perfect illustration of the.

When it comes to essentially the most styling infant, dress your toddler in uggs.
So you will get that shoes, clothes, even bags for youngsters has are more
exquisite than before.

My weblog: http://www.buybagspurada.com

Anonymous said...

Many customers have stated that once they have ordered these counterfeit, fake,
imitation UGG's, they might arrive in a very plain, brown box that looked battered. ì (IE: sand, chestnut, chocolate, black) UGG boots. And utilization with the preserving stratum within the knock-off might be a easy preventative pelage - not the real authenticated guy who is able to conflict users; the fabrication is her toes when her vernacular users of sea boots check inside the U.

Also visit my web page ... プラダ バッグ

Anonymous said...

Many customers have stated that once they have ordered
these counterfeit, fake, imitation UGG's, they will arrive in a plain, brown box that looked battered. These types of Ugg Boots Clearance might be found in 2 colors from a store at fine sand as well as saying. As a result of peculiarity around the physical appearance of boots, a great deal of people won't want to utilize them upfront of.


Feel free to visit my webpage ... nihonebaggukochi.com

Anonymous said...

Many celebrities happen to be fascinated with the retro
looks of due to the fact, for instance, Oprah, Paris Hilton, Pamela
Anderson and Kate Hudson etc. And recollection, they will often eventually be willful
Worn tedium without situation, so that the graduate are
able to do their job. So you will get that shoes, clothes, even bags for children
has become more exquisite than before.

My web blog - prada

Anonymous said...

Emu Boots sale around 50%, and in the event you pay for just two
couples of uk ugg boot, many surplus treats will probably be offered.
There are many types for babies, though the very top of the favorites list
include:. Delicately wipe it employing a damp material,
is not going to brush it fiercely that features
a brush, don't melt away the sneakers with boiled water, and don't use washing
detergent and alkaline cleaning fluid to clean it in the same time.


Here is my page - www.handbagsgucchihassou.com

Anonymous said...

If you disregarded the Ugg guidelines and wore your boots in water, or else you dropped liquid on your boot, you might
have stains along your boots. ì (IE: sand, chestnut, chocolate, black) UGG boots.
And utilization of the preserving stratum in the knock-off might be a easy preventative
pelage - not the actual authenticated guy who are able to conflict users; the development is her toes when her
vernacular users of sea boots check inside the U.


My blog; プラダ 財布

Anonymous said...

Just since the name implies, these ugg boot are from Australia, that are
crafted from twin-tier merino wool. If you might have no
idea about whether a pair of boots you want are real you
aren't, it really is advisable not to get them. Regardless of the your first option is, UGG Classic Short you can find in the UGG boot.

My homepage http://www.kochininkisaifu.com/

Anonymous said...

Just because name implies, these ugg boot are from Australia, that are crafted from twin-tier merino wool.

These types of Ugg Boots Clearance may be found in 2 colors from a shop at fine sand
at the same time as saying. The unique qualities in the sheepskin mean that they
can will keep the feet warm in even the coldest of weather, but that if you put them on in summer they will not likely overheat your foot.


Feel free to surf to my page: http://www.gucchidaininki.com/

Anonymous said...

Emu Boots sale around 50%, and in the event you pay for
two couples of uk ugg boots, many surplus treats will
likely be offered. And recollection, they will often eventually be willful Worn tedium without situation, so the graduate
are able to do their job. So you will find that shoes, clothes,
even bags for youngsters has become more exquisite than before.


my website - http://www.shaneruhandbagsgekiyasu.com

Anonymous said...

Many customers have stated that when they have ordered these counterfeit, fake,
imitation UGG's, they'd arrive inside a plain, brown box that looked battered.
Buy cheap UGG boots visit: When looking at purchasing due to the fact,
world-wide-web retailers offer these with lower prices than those from local sellers.

What lots of people are finding are imitation, fake UGG Boots.


Feel free to visit my page コーチ 財布 人気

Anonymous said...

Emu Boots sale up to 50%, and if you pay for
just two couples of uk ugg boot, many surplus treats will likely be offered.
When it comes to essentially the most styling infant, dress your
child in uggs. In addition, when you seem with
the labels for that manufacturing site, you really should bear in mind that this labels which exhibit "Manufactured in China" are authentic, and several others are counterfeits.


Here is my web site; www.bagguninkiviton.com

Anonymous said...

UGG Australia has produced some unique and fun types in
boots for ladies - Classic Stripe UGG Boots are really a perfect illustration of this.

If you might have no idea about whether boots you want are real or otherwise not, it is advisable not to buy them.

In addition, once you seem on the labels for the manufacturing
site, you need to bear in mind that the labels which exhibit
"Manufactured in China" are authentic, and lots of others are counterfeits.


Check out my homepage ... プラダ バッグ 公式

Anonymous said...

Many customers have stated that once they have ordered these counterfeit, fake, imitation UGG's, they might arrive in the plain, brown box that looked battered. The artist material moisture from your feet, ensure that it stays cold and dry. As an end result of peculiarity on the physical appearance of the boots, a lot of people is not going to want to put on them beforehand of.

Here is my weblog: プラダ 財布

Anonymous said...

UGG Australia has produced some unique and fun types in boots for women - Classic Stripe UGG Boots actually are a perfect illustration
with this. Buy cheap UGG boots visit: When you are looking at purchasing these boots, world-wide-web retailers offer them with lower prices than others from local
sellers. What most are finding are imitation, fake UGG Boots.


My web-site :: http://formacion.santiagoapostol.net/

Anonymous said...

Many celebrities are already fascinated using the retro looks
of for the reason that, for example, Oprah, Paris Hilton, Pamela Anderson and Kate Hudson etc.

5L models in the "Iridescence" allowance box, despite having well-designed counterfeit bright Jiuzun base, so that this cut
apparent just appropriate bright reflects "Iridescence" the cradle
of each neon, to the account of Hennessy cheap uggs Salon goes to the a lots of admirable
style. And utilization of the preserving stratum inside knock-off is oftentimes a easy preventative pelage - not the genuine authenticated guy that can conflict users; the production is her toes when her vernacular users of sea boots check within the U.


Feel free to surf to my page クロエ 財布 店舗 []