Monday, December 04, 2006

Customers and color

It seems that if you want customers to like your latest piece of consumer technology then you should paint it white. At least that seems to be the case with customers shopping at Circuit City for the new Microsoft Zune. I just did a search on this new product because I was curious to see how easy it was to get one. I own several iPods so I'm not likely to buy one. What stood out when the availability results came back on the Circuit City site was the customer ratings for this product varied by color. Highest was white with a rating of 4.8 out of 5, while brown scored only 4 out of 5. Black, meanwhile, did slightly better at 4.4. To reiterate the point, these are the SAME products in different colors, yet the rating varies quite considerably. For the record, I looked on the same site at iPod ratings, regardless of color the Nano scored 4.4. Am I the only one that thinks this is odd?


CLASS%20-%20GAMES&cm_ite=135146%20PURCHASED%20KEYWORD-ZUNE&cm_keycode=338347">http://www.circuitcity.com//ssm/MP3-Players-iPods/sem/rpsm/catOid/-12952/Ntk/All/Ntt/zune/rpem/ccd/categorylist.do?WT.mc_n=338347&WT.mc_t=U&cm_ven=PAID%20SEARCH&cm_cat=ADVERTISING.COM&cm_pla=CATEGORY%20-%20GAMES%20&%20TOYS->CLASS%20-%20GAMES&cm_ite=135146%20PURCHASED%20KEYWORD-ZUNE&cm_keycode=338347