Business Week and Blogs

The May 2nd issue has, as I'm sure you've noticed, a cover story on Blogs and how they're going to change business, specifically your business. The article makes some excellent observations as well as some more obvious ones. That said as a piece aimed at the average business person that has yet to really discover the world of blogging it does a good job of getting you at least up to speed with this phenomena. The piece points out how blogs are changing various businesses and gives some examples of how blogs can be applied to a range of comms activities. Not surprisingly perhaps, the blog devotes a lot of space to talking about how blogs will change the media and of course to promoting a new Business Week blog - blogspotting.net. I would have loved to see this piece look more at how it's really shaping business communication and thus business structures but perhaps that will come as they delve into things deeper. Anyway, if you have not read the piece I would, if only so you can comment on it when your clients ask about the piece.