tag:blogger.com,1999:blog-9116075.post115931159523827077..comments2023-11-05T04:46:52.715-08:00Comments on A view on PR from Silicon Valley: Content gets a longer tailTim Dyson, CEO of Next Fifteenhttp://www.blogger.com/profile/13609012114606461040noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-9116075.post-1159472026791035792006-09-28T12:33:00.000-07:002006-09-28T12:33:00.000-07:00I take your point which is that the media does ten...I take your point which is that the media does tend to pick and choose the facts needed to make a case and that by providing every historical fact in an easy to access format we open up our clients to potential abuse. I'd argue that we will end up in this place anyway. Sooner or later we will be forced to work in a world where everything your client has ever said will be available to the media so may as well start to figure out how we deal with that right now. I'd also argue that in a world where content is more accessible people will put greater effort into making their content unique or at least interesting. That's got to be a good thing.Tim Dyson, CEO of Next Fifteenhttps://www.blogger.com/profile/13609012114606461040noreply@blogger.comtag:blogger.com,1999:blog-9116075.post-1159366478315548692006-09-27T07:14:00.000-07:002006-09-27T07:14:00.000-07:00It will be interesting to see how many PRO’s take ...It will be interesting to see how many PRO’s take to using these tools. In an ideal world, the only thing a PRO would have to do is communicate everything to the outside world and make the organisation as transparent as possible. The organisation would work in an ethical manner and the media would not misinterpret it in anyway. However, as we all know, this will never be the reality. To have everything the organisation says on file is like playing with fire. Circumstances change and this year’s profit may be next year’s sackings and no doubt it will make it easier for the media to dig up dirt on clients. The only thing this type of technology will result in is more work for the PR industry because of the amount of gatekeeping they would have to do.Stephen Waddingtonhttps://www.blogger.com/profile/14686283327794156254noreply@blogger.com