Thursday, August 27, 2009

Enfatico


Enfatico is Italian for emphatic or pompous. Just over 18 months ago WPP won the contract to build a global marketing agency from scratch to service Dell and named it Enfatico. The firm was meant to bring all of Dell's marketing, advertising and PR under one roof, cutting costs and eliminating the problems others have had when trying to offer an integrated service. It was a bold, ambitious plan. At the time WPP said Enfatico would use the model to win other clients in time. Well, at this stage Dell is the only major client Enfatico ever had (they did have one other client: Progress Software) and Enfatico itself has been rolled into Y&R. So does that mean the experiment failed? Officially Dell will deny any failure but it clearly hasn't been a roaring success. If it had, then Dell would be one of many clients for the agency and Enfatico would be growing like a weed.

So why has Enfatico not been an emphatic success and instead been something of a pompous failure? From the start the agency had a significant problem that was meant to be its main asset - namely that it had only one client. Hiring top talent to work on just one account was always gong to be a challenge. It's also not a great business model. After all, does a client truly want to buy 100% of the time of all the people in the firm?

The other great problem for Enfatico is that it didn't appear to have total buy in from the client side. Rumors constantly circulated that different departments liked their old agency partners and wanted to go back to the way things were before. This makes it really tough to keep a client. Agencies and clients have to be a team, this is especially true with larger clients where there are so many moving parts.

Does all this mean the days of a single global agency are over? I very much doubt it. I think it simply means the Enfatico model didn't work. That said, I'm sure WPP will try the model again.

55 comments:

josephk said...

It's an interesting concept on paper but in practice I don't totally understand how a client benefits from working with an agency that has a single client.

Also, personal working relationships matter a lot - another reason why companies still work with multiple vendors for these services - and I think the people that originally wanted Enfatico actually left Dell shortly after.

KINGRPG said...

I like that you think. Thank you for share very much.

Anonymous said...

richard mackenzie direct -
rocket piano -
rocket spanish -
satellite tv to pc -
smtp 2 go -
spam bully -
spyware nuker -
the bad breath report -
thedietsolutionprogram -
the diet solution program -
the stop snoring exercise program -
the super mind evolution system -
trading stock indices -
truth about abs -
turbulencetraining -
turbulence training -
twitter annihilation -
twitter rockstar -
twitter traffic machine -
ultimate content creator -
ultimate font download -
ultimate wow guide -
video piggy -
vincedelmontefitness -
vince del monte fitness -
warp speed fat loss -
web investigator -
win clear -
win spy -
yeast infection no more -

Anonymous said...

3d covers -
500 scrapbooking sketches -
acid alkaline diet -
acne free in 3 days -
advanced pc tweaker -
apple patch diet -
art of approaching -
auction inspector -
av advance -
build a nice store -
burnthefat -
burn the fat -
carb rotation diet -
catch spouse cheating -
chikara reiki do -
combat the fat -
conversationalhypnosis -
conversational hypnosis -
copy that game -
cure gout now -
dl guard -
dog training online -
driver checker -
driver robot -
drop shipping wholesalers -
earth4energy -
earth 4 energy -
easy backup wizard -
eatstopeat -
eat stop eat -
error fix -
error killer -

Anonymous said...

error smart -
evidence eraser -
evidence nuker -
ex girlfriend guru -
fatburningfurnace -
fat burning furnace -
fatloss4idiots -
fat loss 4 idiots -
final uninstaller -
fitnessmodelprogram -
fitness model program -
fit yummy yummy -
flattenyourabs -
flatten your abs -
flat to fab -
forex grid bot -
get google ads free -
get paid to draw -
get this off my chest now -
governmentregistry -
government registry -
heartburn no more -
homemadeenergy -
home made energy -
honest riches -
learn photoshop now -
linden method -
malware removal bot -
marketing on the fringe -
maternityacupressure -
maternity acupressure -
meet your sweet -
musclegainingsecrets -
muscle gaining secrets -

Anonymous said...

my online income system -
negative calorie diet -
no adware -
one minute cure -
one week marketing -
online pickup secrets -
partenon -
pc on point -
perfect optimizer -
perfect uninstaller -
pick the gender of your baby -
power cash secret -
profit lance -
publicrecordspro -
public records pro -
push button marketer -
quit smoking today -
registry easy -
registry easy download -
registry fix -
registry winner download -
reverse mobile -
reverse phone detective -
richard mackenzie direct -
rocket spanish -
rss power plus -
sem business blueprint -
silent sales machine -
spam bully -
sports betting champ -
spyware cease -
spyware nuker -
spyware remover -
starting a day care center -

Anonymous said...

the bad breath report -
the cb code -
thedietsolutionprogram -
the diet solution program -
the super mind evolution system -
traffic travis -
truth about abs -
turbulencetraining -
turbulence training -
twitter affiliate cash -
twitter decoded -
video piggy -
video web wizard -
vincedelmontefitness -
vince del monte fitness -
warp speed fat loss -
wedding speech 4u -
windo fix -
your bill killer -
you will get paid -
zygor guides -
20 day persuasion -
advanced pc tweaker -
adware bot -
affiliate naire -
apple patch diet -
article submitter -
art of approaching -
burnthefat -
burn the fat -
carb rotation diet -
cold sore freedom in 3 days -
conversationalhypnosis -
conversational hypnosis -

Anonymous said...

copy that game -
cure for bruxism -
cure hemorrhoids -
cyber link pro -
dl guard -
driver checker -
driver robot -
drop shipping wholesalers -
earth4energy -
earth 4 energy -
easy backup wizard -
easy click mate -
easy photo biz -
eatstopeat -
eat stop eat -
epinoisis -
error fix -
error killer -
error smart -
evidence nuker -
fap turbo -
fatburningfurnace -
fat burning furnace -
fatloss4idiots -
fat loss 4 idiots -
final uninstaller -
fitnessmodelprogram -
fitness model program -
fit yummy yummy -
flattenyourabs -
flatten your abs -
flat to fab -
governmentregistry -
government registry -

Anonymous said...

heartburn no more -
hippo jaw -
homemadeenergy -
home made energy -
honest riches -
hot video squeeze templates -
instant website creation -
jump manual -
keyword research pro -
linden method -
malware removal bot -
maternityacupressure -
maternity acupressure -
meet your sweet -
micro niche finder -
musclegainingsecrets -
muscle gaining secrets -
muscle gain truth -
my traffic strategy -
nasty dirty money -
negative calorie diet -
no adware -
pc optimizer pro -
perfect uninstaller -
pergola plans -
pick the gender of your bady -
plr ebook club -
pregnancy without pounds -
profit lance -
publicrecordspro -
public records pro -
questions for couples -
quit smoking today -
ready made review sites -

Anonymous said...

reg genie -
registry easy -
registry easy download -
registry winner -
registry winner download -
retrievea lover -
reverse mobile -
richard mackenzie direct -
rocket italian -
rocket spanish -
roulette sniper -
rss ground -
secret affiliate weapon -
secrets book -
spam bully -
spyware cease -
spyware nuker -
spyware remover -
spy zooka -
starting a day care center -
tattoo fever -
team idemise -
the bad breath report -
the cb code -
thedietsolutionprogram -
the diet solution program -
the rich jerk -
the super mind evolution system -
turbulencetraining -
turbulence training -
vincedelmontefitness -
vince del monte fitness -
warp speed fat loss -
wedding speech 4u -

Anonymous said...

error fix -
error killer -
evidence nuker -
fap turbo -
fatburningfurnace -
fat burning furnace -
fatloss4idiots -
fat loss 4 idiots -
final uninstaller -
fitnessmodelprogram -
fitness model program -
flatten your abs -
gamers testing ground -
gov auction -
governmentregistry -
government registry -
gov records -
herbal hair solution -
homebre ware -
home job group -
homemadeenergy -
home made energy -
inteli gator -
joanas world -
joyful tomato -
kidney stone remedy -
learn digital photography now -
learn elements now -
linden method -
lose man boobs -
malware removal bot -
maternityacupressure -
maternity acupressure -
meet your sweet -

Anonymous said...

the rich jerk -
tonsil stones remedies -
top secret fat loss secret -
turbo cash generator -
turbulence training -
twitter online system -
uncle sams money -
underground hypnosis -
vincedelmontefitness -
vince del monte fitness -
warp speed fat loss -
water 4 gas -
wedding speech 4u -
wp goldmine -
wrap candy -
xsite pro -
zygor guides -
37 days to clean credit -
advanced defrag -
adware alert -
adware bot -
affiliate prophet -
affiliate video brander -
anti spyware -
art of approaching -
atomic blogging -
auction classified cash -
automated cash formula -
bbq book -
bloggers pay check -
blogging in action -
body building revealed -
burnthefat -
burn the fat -

Anonymous said...

jamo rama -
joyful tomato -
lose man boobs -
lower body make over -
maternityacupressure -
maternity acupressure -
maverick money makers -
meet your sweet -
muscle gaining secrets -
muscle gain truth -
natural cancer treatments -
niche review templates -
nyhms warcraft guides -
pappa pc -
pc booster -
pc optimizer pro -
pc secret formula -
pda flix -
privacy control -
publicrecordspro -
public records pro -
push button ecover -
reg defense -
reg genie -
registry easy -
registry genius -
registry smart -
registry winner -
registry winner download -
reverse mobile -
richard mackenzie direct -
rocket japanese -
rotator cuff training -
save my marriage today -

battery charging directory said...

It's an interesting concept on paper but in practice I don't totally understand how a client benefits from working with an agency that has a single client. Also, personal working relationships matter a lot - another reason why companies still work with multiple vendors for these services - and I think the people that originally wanted Enfatico actually left Dell shortly after.

sanbo said...

I enjoy reading the report, too. It′s easy to understand that a journey like this is the biggest event in ones life.I love this post. Thank you for writing it and sharing your life with all of us! This is a good article and offer some helpful information for me,thank you!SWITCH POWERGainclone AMPhttp://www.fmheroes.org/headphone-amp_18_1.htm

sanbo said...

This is a very good website, you can change a bag that you like.And the bag in here is so cheap. welcome to our website.Chanel Coco BagsBuy cheap Chanel beltschanel totechanel bags online shoppingchanel bagschanel bags onlinechanel messenger bagschanel slipperschanel shoes on salechanel belts

essay help said...

This article is really the one that I needed. I really learned a lot by reading the whole content. Thanks for this.

freelance writing said...

Thank you for sharing with us. The content is very good and helpful for me, I learn and know more about it

flash template said...

I found lots of interesting information here. The post was professionally written and I feel like the author has extensive knowledge in the subject. Thanks you for the info.

custom research papers said...

Thanks for sharing it's very helpful info for me!

research paper said...

Good post! very interesting info!

вебпромо said...

I am sending it to a few friends ans also sharing in delicious. And obviously, thanks for your effort!

job for writers said...

Great post, I enjoyed ready reading it, Keep posting good stuff like this.

research paper for sale said...

Nice article

pay for paper said...

Interesting post. Thanks. I would like to see more details about this topic.

seo service said...

Thank you for sharing this article. I love it. Keep on writing this type of great stuff.

research paper said...

very nice blog!) i like it!

write an term paper said...

very interesting. as always))

Cheap Logo Design said...

This is one of the most incredible blogs I have read in a very long time. Your blog is great for anyone who wants to understand this subject more. Great stuff.

academia-research.com said...

I find blogging one of the good ways of internet marketing. I have received a small number of visitors on my site especially from the sites where I commented their blogs.

assignment writing service said...

This is a truly excellent read for me, Must admit that you are one of the greatest bloggers I ever saw.Chees for posting this helpful blog post.

essay help said...

Thanks for sharing this info post.

horny milfs said...

very good post! need to say you did a great job and i really appreciate it!

chat rooms for adult said...

thanks a lot for the post! very interesting!

coursework said...

Blogs are so interactive where we get lots of informative on any topics...... nice job keep it up !!

thesis writer said...

Pretty good post. I just found your site and wanted to say that I have really enjoyed browsing your posts.

essaychampions.com said...

Thanks for info

essays said...

I would like to see more posts like this.

dissertationrelief review said...

I am totally agree with your oppinion.this blog post is very encouraging to people who want to know these topics.

dissertationrelief.com said...

Interesting post. Thanks.

urgentessays review said...

Great post, I enjoyed ready reading it, Keep posting good stuff like this.

health insurance compare plans said...

now the world is changing fastly so for pacing with the life

sewa mobil jakarta said...

Nice article, thanks for the information.

Anonymous said...

great post... thanks
stop by and say hello
http://www.lakelandflcomputerrepair.com

chris said...

great post please share more

computer said...

wonderful post insightful and entertaining thanks more please

Denise said...

I am totally agree with your oppinion.this blog post is very encouraging to people who want to know these topics.

Anonymous said...

Rotterdam and Stuttgart clarify the possibility of the use of robots in the meadow of [url=http://www.ddtshanghaiescort.com]escorts shanghai[/url] architecture

raza said...

I am totally agree with your oppinion.this blog post is very encouraging to people who want to know these topics.Wonderful post insightful and entertaining thanks more please

Unknown said...

I was delighted to find this web site. I wanted to thank you for your time reading this wonderful! I really enjoyed every bit of it and I've marked to ensure that the blog post something new. 
Advertise On Fm 106

ferty said...

I have bookmarked it and I am looking forward to reading new articles. online-essay-writer.org Keep up the good work.

Unknown said...

laptops for sale, used and refurbished phones for sale, refurbished laptops for sale, buy phone and laptops online, iphone and macbooks for sale, buy laptops and phone, phone for sale,
available laptops and phone, macbooks for sale, noteboos Asus available, phones and laptops.

Unknown said...

laptops for sale, used and refurbished phones for sale, refurbished laptops for sale, buy phone and laptops online, iphone and macbooks for sale, buy laptops and phone, phone for sale,
available laptops and phone, macbooks for sale, notebooks Asus available, phones and laptops.

Unknown said...

Going Here cheap dildo,wholesale dildo,sex chair,sex chair,dildos,dildos,sex doll,silicone sex doll,wholesale sex toys you can find out more

shestes said...

best replica designer y44 v2l84e8v23 aaa replica bags q06 m4y98o5n14 designer replica luggage e12 a3c87o5d88