Monday, January 05, 2009

Jobs, Jobs, Jobs

I'm referring here to Steve Jobs, who today disclosed he has a health issue that they believe they now have sorted out. This health issue has caused his obvious weight loss. The disclosure, a day before he was originally scheduled to do the MacWorld keynote seems an odd piece of communications. It seems odd that he waited until now to disclose the illness given all the speculation that has been going on and the assumptions that his cancer had returned. It seems odd that he didn't say he had just learned of the hormone imbalance that is hopefully the cause of his illness. It seems odd that he disclosed the details solely in writing rather than granting an interview (that said I'm glad Barbara Walters wasn't the one breaking the news).

I truly hope Steve is now going to be 100% healthy and well. What he has done for Apple since his return is quite remarkable and will likely be the basis of many an MBA thesis for decades to come. But his communication on his health has been a comms person's nightmare. I fully appreciate that his health is a personal matter but Steve is Apple to many people (as the stock price has shown). I only hope the comms nightmare is now over and Apple can get back to doing what they do so very well - launching great new products. I for one will be watching MacWorld with interest, even if Steve is not delivering the keynote.

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